xRM
What is xRM and how is it relevant to my business?
You are most likely familiar with the term CRM, which stands for Customer Relationship Management. CRM applications such as Microsoft Dynamics CRM help you manage your customers and their life cycles from marketing, to sales, to customer service.
Microsoft Dynamics CRM comes equipped with functionality to manage these processes.
What if your business requirements do not conform to typical CRM application functionality? Or what if you need a line of business application to help manage something totally different? That’s where xRM can help.
xRM is a term that stands for Xtended Relationship Management. The “x” part of the equation stands for any and all aspects of business, not just relationships with customers. It refers to any important relationship information a business needs to manage.
xRM is not a new product or software; it is the concept of leveraging an existing application platform for strategic business advantage.
Click here for an introduction to xRM video
xRM applications are created by modifying the existing capabilities, services, and point and click extensibility of Microsoft Dynamics CRM to quickly create customized line of business applications that suit the specific needs of your business.
xRM applications built on Microsoft Dynamics CRM can help your company reduce risk, reduce development and deployment time, reduce total cost of ownership, improve productivity, improve business agility, and maximize your investments.
To learn more about how xRM applications developed on Microsoft Dynamics CRM can benefit your organization, download a free whitepaper here.
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