The Executive’s Guide to Technology Decision-Making


The Executive’s Guide to Technology Decision-Making

As a senior leader, you’re responsible for determining your company’s strategic goals and empowering your teams to execute. The technology your business utilizes plays a crucial role in your workforce’s ability to perform the tasks necessary to achieve those goals. In the digital age, having the right technology is no longer a “nice to have” because business operations and the technology that supports it are closely tied to the success of your business.

Even if you’re not a technology expert, business leaders are becoming increasingly important in the technology decision-making process because the latest technologies are enabling business objectives.

What considerations must be made in technology decision-making? Let’s walk through some of the factors that need to go into your decision-making process:

Align Technology Needs with Business Goals

It sounds simple enough and many executives can easily identify the basic technology required to operate. In addition to meeting the immediate technology needs to perform everyday tasks, it’s equally important to evaluate what technology should be implemented to achieve business goals.

For example, a common business goal across multiple industries is to “Improve Customer Experience.” Let’s say for the purpose of this example, you determine one of the ways your company will achieve this is by “enhancing your digital engagement with customers” (e.g. online, mobile applications, customer service and buying experience). You decide that when your sales team engages with customers, you want them to be able to use mobile devices to provide customers with digital information and perform remote transactions in real-time.

As you continue to drill down on your business goals and get more specific to determine “how will we achieve this?”, the answer to “what technologies are required to enable and support this goal?” will become clearer. Focusing on technology that will support the achievement of business goals will help improve ROI, and with creating and prioritizing your IT budget.


Many executives have experienced that awkward moment of assuming that they were on budget for their IT expenses only to find that they have gone over budget due to unforeseen expenses or have realized that they are significantly under budget without the time to use that budget to upgrade their existing hardware/software or infrastructure.

Here are some scenarios that may cause over & under budget situations:

Determining your upcoming year’s IT budget requires significant planning with IT and business leadership. It’s important to understand what technology to invest in to achieve business goals and factor in likely business scenarios that could cause you to go over budget.


You may not initially know the exact technologies needed or the different options available (and that’s okay!), but you do know what you want the business outcome to look like. Consult with an experienced IT services provider, like NexusTek, to help you better understand the IT solutions available that can be implemented.

Having an IT consultant that acts more like a trusted business partner is a great way to help you transform your business. Being proactive by including an IT consultant during your planning stages will help with developing your business strategy, forming your IT budget, and adopting the proper technologies to achieve your desired business outcomes.

Even if you identify a new technology requirement outside of your planning cycle, an IT consultant can come in and help you select the best technology to meet your evolving needs.


Once you’ve identified the IT solutions needed for your business, you’ll want to factor in the resources required to support them: What are the technologies that your business must own? Do you have the IT staff in place to support the technology? Do you need to acquire resources, like an IT manager, to support them? Or, can some of the technologies be implemented and managed by an IT provider?

Often businesses that have internal IT staff have found that the internal staff either does not have the time or expertise needed to accomplish the goals outlined by your IT partner. This is where augmenting your IT staff with an IT partner becomes vital.

There are many considerations when answering these questions, including evaluating the resources you currently have and working within your budget to determine which options are best for your business. Talk through the different options with your IT leadership and even an IT consultant to help you decide.

Have you optimized the technology in your business lately?
If not, contact NexusTek to find out how technology can make your daily operations more seamless and productive.

NexusTek Acquires IT Services Firm, Symmetrix Solutions

NexusTek Acquires IT Services Firm, Symmetrix Solutions
NexusTek Acquires IT Services Firm, Symmetrix Solutions

NexusTek Acquires IT Services Firm, Symmetrix Solutions

Nationwide managed IT services leader reinforces its upmarket footprint and capabilities by adding market leader to its portfolio

Denver, CO; (September 29 , 2020) NexusTek, a national provider of managed IT services and technology consulting services, today announced that it has acquired Symmetrix Solutions, an IT services company headquartered in Denver, CO.  NexusTek is backed by private equity firm Abry Partners based out of Boston, MA.

Founded in 2012, Symmetrix Solutions provides enterprise class IT services to mid-market businesses, with a primary focus on customer service .  Symmetrix Solutions brings added expertise with upmarket clients further enhancing NexusTek’s IT services and consulting expertise.  Both NexusTek and Symmetrix Solutions have core values that focus on delivering world class customer satisfaction based on enterprise grade technologies.

“NexusTek’s focus on exceptional customer satisfaction is enhanced through internal process improvement as well as through additions of companies like Symmetrix Solutions to the NexusTek family,” said Bill Wosilius, NexusTek CEO.

“Symmetrix Solutions attention to customer satisfaction shows in their extremely high customer retention rates and direct customer feedback.  We are excited to add the Symmetrix team to our national platform and increase our market presence in the Denver/Rocky Mountain region”

“Our expertise in bringing IT from the basement to the boardroom, specifically with Enterprise clients in many industries including the Architecture, Engineering, and Construction (AEC), Healthcare, and Education verticals, will help NexusTek grow not only in Colorado but nationally.  We are excited to join the NexusTek and Abry Partners portfolio” said Shawn Audino, Managing Partner of Symmetrix Solutions.

Symmetrix Solutions’ service portfolio is very complementary to the existing NexusTek service portfolio.  “NexusTek is a trusted technology advisor for businesses searching for IT solutions, including managed IT, cloud, and cybersecurity services,” said Wosilius.

“With NexusTek’s nationwide support infrastructure and 24/7/365 service model, mid-market businesses can be well assured that all their IT needs can be managed under one umbrella.”

With the addition of Symmetrix Solutions, NexusTek continues on its mission towards becoming the industry standard for delivering premier IT solutions and best-in-class customer satisfaction.

About NexusTek

Thousands businesses depend on NexusTek to manage and optimize their IT and cloud environments for business continuity, productivity, operational efficiency and cost-effectiveness. With an all-encompassing services portfolio, infrastructure, high-touch personal attention and IT consulting expertise, NexusTek delivers true end-to-end, outsourced IT management to organizations nationwide.

An SSAE 18 SOC II certified company, NexusTek designs problem solving and efficiency-minded IT solutions that bring together storage, virtualization, unified communications and collaboration, data protection and networking technologies from the world’s foremost technology leaders. Unfettered visibility, 24 x 7 x 365 monitoring, IT management and a true 24 hour staffed helpdesk, coupled with its comprehensive solutions portfolio and more than 2 decades of experience, empowers NexusTek to deliver better services to customers, regardless of how their needs change.

About Abry Partners

Abry is an experienced and successful media, communications, and business and information services sector focused private equity investment firms in North America. Since their founding in 1989, they have completed over $82 billion of leveraged transactions (including many roll-up investment strategies) and other private equity, mezzanine or preferred equity investments.  Currently, they manage over $5.0 billion of capital in their active funds.

Because Abry brings deep industry insight to the investment process, they are able to quickly understand key issues, accurately assess opportunity, value, and risk, and bring relevant information to bear. They partner with skilled executives and invest significant capital to help build stronger companies and industry leaders.

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Business Continuity vs Disaster Recovery: What’s the Difference?


Business Continuity vs Disaster Recovery: What’s the Difference?

When it comes to businesses experiencing unexpected downtime, it’s not a matter of “if” but “when.” The causes of downtime can take different forms, varying in severity and causes. Examples of unexpected downtime that can impact your infrastructure, data and technology include network and power outages, weather emergencies, cyber-attacks, software and equipment failures, pandemics, civil unrest, and human errors.

In 2020 alone, the U.S. has experienced wildfires, rolling power outages, hurricanes, and mandatory office shutdowns due to COVID-19. Not to mention the increase in cyber security threats, due to hackers exploiting the vulnerability of businesses with newly deployed remote workforces. Companies that are not prepared for unexpected events can experience significant losses during downtime…and, unfortunately, there are businesses that never recover.

But the good news is that there are options available to minimize, or even eliminate, business downtime due to disasters and other perils! When you plan for and implement a business continuity plan and disaster recovery solutions, your business is better prepared when disasters strike.

  • What exactly is a Business
  • Continuity Plan and applicable solutions?
  • What are Disaster Recovery solutions?
  • How do they work together?
  • Do you need one, or both?

The two solutions are often times referred to interchangeably, however they serve different purposes during a disaster. Let’s review their differences and why they’re important for businesses to implement:

What is a Business Continuity Plan (BCP)?

A set of processes, programs, supporting policies, techniques, guidelines, and procedures used to help an organization continue running during a disaster. They ensure a firm can continue functioning without downtime, regardless of the adverse circumstances or events. Most organizations have their BCP written, kept under “lock and key” and distributed amongst their senior leadership. Only certain members of leadership have the authority to initiate the BCP and it is regarded with the utmost seriousness if it is enacted.

What is Disaster Recovery Plan (DR Plan)?

Normally included within a Business Continuity Plan, the elements of a Disaster Recovery Plan include the required steps and enabled technologies for recovering from a disruptive event. This can include planning actions for recovering lost data, restoring infrastructure failure or other business technologies. Included is a defined listing of all the Disaster Recovery technology that is deployed and the owners of each deployment when applicable. This may include off-site replication as well as an on-premise devise to ensure redundancy. There are many solutions that also allow for an entire technology environment to be “spun up” in the cloud in the case of an on-site disaster.

How Do They Work Together?

The business continuity plan is all-encompassing with the necessary steps for a business to respond and recover from an unexpected incident or peril. The disaster recovery plan is a component of the broader BCP and is the “mitigate” and “recover” portion of the plan. To put it simply; business continuity planning provides the blueprint to help you maintain “business as usual” with processes and procedures, while disaster recovery planning focuses on the tools and solutions required for restoring your compromised technology and data.

Do You Need One, or Both?

Now that you know the difference between the two and understand how they work together, the answer becomes very clear…you need both. If you have a business continuity plan, but no disaster recovery element to your plan, you will find yourself scrambling to try and fix the technology your business relies on to operate. Without a proactive DR strategy in place, it will take you longer to identify and implement a fix. The longer it takes to get your technology back up and running, the more money you’re losing and the greater the impact to your business.

Let’s flip the scenario. You have a DR strategy to quickly fix and restore your technology and data, but without a broader BC plan, how will your employees know how to continue to be productive and serve your customers until the fix implemented? Without a BC plan, you can’t proactively manage your teams to make sure your organization can maintain service, consistency, and recover in the event of a disaster.

NexusTek Business Continuity and Disaster Recovery Planning

We offer complete business continuity planning services, as well as products designed and customized to ensure data and applications are fully restored and running when problems arise. Our disaster recovery services help protect your key business data while maintaining productivity and limiting financial losses during an outage. Our planning steps include: