Old IT…What’s the Worst That Could Happen?

READ TIME: 4 MIN

Old IT…What’s the Worst That Could Happen?

We’ve all been there at least once. You’ve developed a nice stable relationship with your technology—say, your computer, or your cell phone, or your laptop. And then someone comes along and says, “Oh wow, you’ve got to update that thing!”

And you blanch. You’re aware of your device’s weaknesses, sure, and you know there are newer models on the market that might seem snazzier or more sophisticated. But you know your device so well and don’t see any reason to update if it’s still working for you. It may be old and slowing down somewhat, but what’s the worst that could happen?

The truth is that “the worst that could happen” can be pretty extreme, so we’ve compiled this list to clarify the true risks to your business of using outdated technology. Read on…

 

Cyberattacks

We put this one at the top of the list because it’s one of the worst things that can happen to a business that continues using outdated IT. Both software and hardware eventually reach the point at which they are no longer supported by the manufacturer, meaning they no longer issue security updates and patches. Unpatched vulnerabilities can open the door to ransomware attacks, data breaches, data loss or destruction, and other security issues that can affect everyone from employees to partners to customers. The remediation costs alone (e.g., restoring systems, replacing lost data) average $139,000 for small and medium-sized businesses (SMBs)1. On top of that, many companies face lawsuits from employees when sensitive data is leaked, as well as lost business due to a damaged reputation.

Decreased Productivity

It is often the case that computers slow down little by little, which can make their gradually slowing speeds seem normal. But when compared with the faster speeds of new technology, the slowness of outdated IT can be striking. And it’s more than just an annoyance. Think about every time you open or move a file, initiate an action in an application, or search for information in your network or on the internet. If each of these actions results in a delay while your IT chugs along at a snail’s pace, it can add up to a lot of lost productivity over the course of the workday.

Increased Downtime

Aging technology is more prone to breakdowns and failures, which increases your business’ risk of downtime. For example, when an employee’s old computer crashes and refuses to reboot, this can create downtime for that employee until they obtain another working device. Now, imagine that it wasn’t a computer that crashed but an entire server. That is going to create downtime that affects a large number of employees and could even impact sales and service to customers. For the majority of SMBs, downtime costs $10,000 to $50,000 per hour2.

Compatibility Issues

 Software is constantly evolving, resulting in ever-increasing system requirements. Outdated computers and servers may not be able to keep up with newer software or hardware, leading to difficulties in integrating new technologies. This places you at a disadvantage, as it limits your business’s ability to adopt new technologies and processes that your competitors may already be using.

Higher Costs

This last point is a bit ironic, because many of us have avoided updating our old IT to be frugal. But using outdated technology can actually end up raising your costs. When technology ages, it needs more maintenance and repairs to keep running. Another consideration is that older IT is often less energy-efficient than more recent models, leading to higher electricity bills and increased operating costs.

Overall, the worst that could happen if your business uses outdated IT is that you risk falling behind your competitors, losing productivity, facing security breaches, and incurring higher costs. To avoid these risks, it is important to invest in up-to-date IT infrastructure and regularly update your software and hardware.

As a managed service provider with over 25 years of experience serving small and medium-sized businesses, NexusTek offers both IT procurement services and ongoing IT services to keep your hardware and software in optimal shape.


Is it time to update your IT? Talk to one of our IT procurement specialists today.

  1. References:

    1. Help Net Security. (2022, September 15). SMBs are hardest-hit by ransomware. https://www.helpnetsecurity.com/2022/09/15/small-businesses-ransomware-targets/
    2. (2020, May 13). Infrascale survey highlights the heavy costs of business downtime. https://www.infrascale.com/press-release/infrascale-survey-highlights-the-heavy-costs-of-business-downtime/

     

NexusTek Honored on the 2023 CRN Tech Elite 250 List

NexusTek Honored on the 2023 CRN Tech Elite 250 List

Recognized for the sixth consecutive year for industry-leading technical expertise and certifications

Denver, CO, March 23, 2023 — NexusTek, a top national cloud, managed IT services, and cybersecurity provider, today announced that CRN, a brand of The Channel Company, has honored NexusTek on its 2023 Tech Elite 250 list. This annual list features solution providers of all sizes across the U.S and Canada that have differentiated themselves by achieving the highest level and largest breadth of certifications and specializations from key technology vendors in the infrastructure, cloud, and security spaces.

Businesses rely on solution providers to maintain the highest levels of technical prowess across critical products and services to help them meet today’s IT challenges and take advantage of the benefits of cutting-edge solutions. To meet these demands, solution providers such as strategic service providers, systems integrators, managed service providers and value-added resellers strive to maintain high levels of training and certification from IT vendors and achieve the highest tiers within those vendors’ partner programs. 

“NexusTek is excited and honored to be recognized again this year for this prestigious award,” said Scott Ray, Chief Operations Officer at NexusTek. “With the diversity of technologies available today, businesses now have almost endless opportunities to reshape their IT to strive toward new strategic goals. We at NexusTek view it as our obligation to our customers to continue to expand our technical knowledge and capabilities. This ensures that we always have the tools and expertise our customers need to implement new IT strategies to move their business forward and help them achieve their business objectives.”

“CRN’s Tech Elite 250 list features the leading solution providers in the IT channel with the most in-depth technical knowledge, expertise, and certifications for providing the highest level of service for their customers,” said Blaine Raddon, CEO of The Channel Company. “These solution providers have continued to extend their aptitudes and abilities across various technologies and IT practices, demonstrating their commitment and value to their customers.

Coverage of the Tech Elite 250 will be featured in the April issue of CRN Magazine and online at www.CRN.com/techelite250.  

About NexusTek

Trusted by thousands of small and medium-sized businesses (SMBs), NexusTek is a national managed IT services provider with a comprehensive portfolio comprised of end-user services, cloud, infrastructure, cybersecurity, and IT consulting. We design holistic solutions for customers that deliver a superior end-user experience, backed by a 24/7/365 domestically staffed support team. NexusTek Managed Service Plans offer end-to-end IT management with fixed-monthly, per-user pricing through which SMBs can leverage help desk, backup, disaster recovery, dedicated engineers, security, 24×7 remote support, and network monitoring services while creating predictable IT budgets.

About The Channel Company

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 40 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com   

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Is E-commerce Right for Smaller Businesses? 10 Stats That Tell the Story

Is E-commerce Right for Smaller Businesses? 10 Stats That Tell the Story

READ TIME: 4 MIN

Is E-commerce Right for Smaller Businesses? 10 Stats That Tell the Story

Is E-commerce Right for Smaller Businesses? 10 Stats That Tell the Story

A nearly universal aim among smaller businesses is to become…well, less small. The question of how to expand market reach and find new customers is on the minds of most leaders of small and medium-sized businesses (SMBs), and the prospect of branching out into e-commerce can be tempting.

But is e-commerce really a good move for SMBs? It’s a reasonable question, which is why we’ve put together this “story in stats” to shed light on e-commerce’s place in the small business world. And spoiler alert…for SMBs who are considering adding online sales to their repertoire, the story has a happy ending!

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Let’s start with an overview. Currently, over one third of SMBs have not set up any type of e-commerce platform1. This places these businesses at a disadvantage if their competitors offer online sales options (which they probably do).

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To understand the magnitude of the advantage SMBs gain when they adjust their business models to include e-commerce options, think about this stat: In the last 10 years, the portion of U.S. retail sales commanded by e-commerce has TRIPLED. Specifically, online sales accounted for about 5% of all U.S. retail sales in 2013, but now they account for about 15%2. With younger generations opting for e-shopping at higher rates than older generations, it’s logical to expect this upward trend to continue.

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On the flip side, to understand the disadvantage experienced by companies that don’t offer e-commerce options, consider this statistic: 40% of buyers will not purchase items or services from a company that doesn’t offer their preferred channel3. That means you could lose out on a huge chunk of potential customers simply because you don’t offer their preferred buying channels.

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And what are those most preferred channels? A whopping 64% of customers reported a distinct preference for ordering online and picking up in-store4. A slightly smaller proportion (55%) reported a preference for either fully online buying or hybrid (i.e., combination of in-store and online). So for SMBs wondering how to position themselves to reach as many customers as possible, the take-home here is that having both in-store and e-commerce options is advantageous.

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Now, you may be reasonably wondering if e-commerce will increase your total revenue, or if it will simply cannibalize your brick-and-mortar sales. The encouraging news is that for brick-and-mortar operations that added an e-commerce option, their online channel generated a 28% increase in revenue overall5.

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But wait, it gets even better! Adding an e-commerce option not only generates additional revenue through online purchases—it can also increase your in-store sales. Remember how we mentioned above the 64% of buyers prefer to purchase online but pick up in-store? Well, those buyers often find additional items they want to purchase once they enter the store. A Google study found that 85% of buyers make additional in-store purchases when picking up their online orders6.

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Once a business makes the plunge into the e-commerce realm, some new questions arise. You may already know that customer experience is the key to success, but how do you enhance online customer experience? In short, website speed. One study revealed that a 0.1 second improvement in site speed was associated with a 9.2% increase in order value7.

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On the other hand, a slow website may portend disappointing outcomes for SMBs who adopt e-commerce. One study revealed that 79% of customers would be less likely to make a repeat purchase from an online site if they felt dissatisfied with its speed8. This is one reason why hosting your e-commerce platform with a cloud provider makes sense. You avoid any latency issues that may crop up with on-premises infrastructure, and the scalability of the cloud allows your platform to handle surges in traffic and purchases.

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Even with good site speed, you still face the unpleasant reality of shopping cart abandonment. One study found that 63% of customers abandon carts if shipping is too expensive, while 36% do so if shipping takes too long9. Whether partnering with a third-party fulfillment company or managing shipping internally, automating workflows following order submission helps to increase efficiency and reduce labor costs associated with order fulfillment.

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Customers may also abandon carts if personal information they entered previously has not been stored in the online purchase platform. When faced with having to re-enter credit card information, 30% of online buyers will abandon carts, and 25% do the same if asked to re-enter their shipping information10. For SMBs wishing to enhance customer experience by storing this type of sensitive data, consulting with a cybersecurity expert first is a must.

The story told by the last few stats (aka, “How to Lose Online Customers”) may have left you wondering what happened to the “happy ending” that we promised for this story. The silver lining is that developing a solid underlying infrastructure for your e-commerce operations can help you to create the positive shopping experience that attracts customers and keeps them coming back.

Offering both cloud hosting, managed IT, and cybersecurity services, NexusTek assists SMBs to create, manage, and secure the IT infrastructure needed to support top-of-the-line e-commerce operations.

Interested in exploring how to create a powerful infrastructure for your e-commerce platform?

References:

  1. (2021). Small and medium business trends report. https://www.salesforce.com/content/dam/web/en_gb/www/pdf/2021-smb-trends-uk.pdf
  2. S. Census. (2023, February 17). U.S. Census Bureau news. https://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf
  3. (2019). State of the connected customer, third edition. https://www.salesforce.com/content/dam/web/en_us/www/assets/pdf/salesforce-state-of-the-connected-customer-report-2019.pdf
  4. Haller, K., Wallace, M., Cheung, J., & Gupta, S. (2022). Consumers want it all: Hybrid shopping, sustainability, and purpose-driven brands. IBM. https://www.ibm.com/downloads/cas/YZYLMLEV
  5. Stewart, N. (2023). Omnichannel retail brands increase revenue 28% via ecommerce presence. BigCommerce. https://www.bigcommerce.com/blog/ecommerce-presence-increase-revenue/
  6. (2021, August 18). In-store yield higher sales conversion rates than e-commerce. https://www.linkedin.com/pulse/in-store-yield-higher-sales-conversion-rates-than-e-commerce-/
  7. (2020). Milliseconds make millions. https://www2.deloitte.com/content/dam/Deloitte/ie/Documents/Consulting/Milliseconds_Make_Millions_report.pdf
  8. Wilson, A. (2022). Why site speed is so important: Conversions, loyalty, and Google search ranking. Shopify. https://www.shopify.com/blog/site-speed-importance#:~:text=In%20an%20era%20of%20instant,users%20by%20up%20to%2027%25
  9. Estay, B. (2023). 16 online shopping statistics: How many people shop online? BigCommerce. https://www.bigcommerce.com/blog/online-shopping-statistics/
  10. Estay, B. (2023). 16 online shopping statistics: How many people shop online? BigCommerce. https://www.bigcommerce.com/blog/online-shopping-statistics/

How SMBs Can Strategize Like Enterprise-Level Organizations

How SMBs Can Strategize Like Enterprise-Level Organizations

READ TIME: 4 MIN

How SMBs Can Strategize Like Enterprise-Level Organizations

How SMBs Can Strategize Like Enterprise-Level Organizations

When it comes to IT strategy, larger businesses often have an edge over smaller ones. Most small and medium-sized businesses (SMBs) have few dedicated IT employees, and about a quarter of businesses with under 50 employees operate using only part-time IT employees1. In many SMBs, the company’s IT is handled entirely by non-technical employees, with managers and executives up to the CEO playing a hands-on role in the daily management of IT infrastructure.

In contrast, larger enterprises typically have a full IT department to deal with day-to-day IT management. They also have executive-level technology leaders whose role is primarily strategic, meaning that they provide forward-looking technology leadership that helps the C-suite make IT decisions that align well with the organization’s business goals and budget.

Although SMBs might get along well enough managing their IT in a purely tactical sense, they often lag behind in terms of IT strategy. While the average SMB uses IT just to get their day’s work done, their larger or more strategic competitors are putting technology to work to achieve goals like changing their business model, increasing speed of service, increasing productivity, and improving security of client transactions.

SMBs and IT Strategy—Yes, It’s Possible

The positive news is that taking a strategic approach to IT is within the realm of the SMB. You first need to start thinking about IT as a source of strategy that you will weave into your larger business strategy. The basic building blocks of IT strategy include the following:

  • Document existing IT environment: Include all equipment, software, licenses, and IT people. This helps to establish your IT baseline.

  • Financial assessment of IT environment: Determine your IT budget, including both CapEx and OpEx, and forecast for future spending. Calculating an IT cost ratio (i.e., your IT costs as a percentage of total revenue) can help your business to understand how its IT spending compares to peers.

  • Evaluate risks or weaknesses of current IT: Document any gaps in capability, any issues your current IT creates, or areas that do not meet expectations. These risks or weaknesses provide the foundation for future IT opportunities as you develop your strategy.

  • Define business goals and aligned technology goals: This is the big one. As you review the goals of your business, ask yourself whether your current IT furthers those goals. If there is a disconnect between the outcomes your IT generates and what your organization is trying to achieve as a business, you will need to articulate new technology goals that better support your business goals.

  • Identify technologies that align with your technology goals: Once you have established technology goals that match your business goals, it’s time to determine which technologies will further those goals. For example, if growth is a key business goal, then migrating from on-premises to cloud computing might be a strategic choice, as the cloud scales more quickly and at lower cost than on-premises infrastructure.

  • Create IT roadmap: Once you have selected technologies that support your business goals, an important step is to create an IT roadmap with both short- and long-term goals. Phasing in new technologies over time helps to make the changes less stressful for employees, while also keeping costs manageable within your budget.

Lack of IT Expertise at SMBs—What to Do About It

Given that executive-level technology leaders like CIOs are responsible for strategic IT planning in large companies, it stands to reason that creating IT strategy takes some skill. CIOs have a combination of experience, training, and education that gives them a deep understanding of IT and business, and how the two intertwine. They also earn salaries that average over $300,0002, making it impractical for most SMBs to employ a CIO on a full-time basis.

This is where technology leadership-as-a-service comes in, also known as the Virtual CIO (vCIO). The vCIO is an executive-level technology leader who works in a consulting role with businesses that do not or cannot employ their own CIO in-house. When SMBs add a vCIO to their strategic planning team, they bring in the IT expertise that is needed to create a strategic IT roadmap, but without the expense of employing a full-time technology leader.

By following a thorough and deliberate planning process and bringing in technology leadership to the extent they desire, SMBs can strategize like the big companies and outpace their similar-sized competitors. This is why some say that technology is the “great equalizer” in business. When used effectively, it puts smaller businesses on an equal footing with their larger competitors.

Offering vCIO consultation and strategic planning, NexusTek assists SMBs to create roadmaps to achieve their business goals through more effective use of IT.

Interested in exploring how strategic IT planning can help your business achieve its goals?

References:

  1. SMB Group. (2023). SMB business and technology challenges and priorities for 2023. https://www.smb-gr.com/reports/smb-business-and-technology-challenges-and-priorities-for-2023/
  2. (2023, February 9). How much does a Chief Information Officer make? https://www.glassdoor.com/Salaries/chief-information-officer-salary-SRCH_KO0,25.htm

Future-Proofing in an Age of Constant Change

Future-Proofing in an Age of Constant Change

READ TIME: 4 MIN

Future-Proofing in an Age of Constant Change

Future-Proofing in an Age of Constant Change

The notion of future-proofing your business within an environment characterized by constant change may seem contradictory at first glance. If future-proofing entails implementing an IT infrastructure that will not rapidly become obsolete, and we know that technology changes continually, how is it possible to truly future-proof your IT?

It’s an excellent question, and the answer is that future-proofing is not really about any particular device or technology. Future-proofing your business infrastructure is more about strategy, about making IT choices that allow your business to shift and change with the currents of technological advancement with greater agility. It’s a nuanced difference, but an important nuance, nonetheless.

If the objective of future-proofing is to improve your business’ ability to adapt to an ever-changing business environment, then what are some concrete examples of this strategy in motion? Below we cover four examples along with explanations of how they help you to avoid obsolescence.

Strategic Choice

Adopt cloud-based infrastructure.

How This Future-Proofs Your IT

  • Ensures that you always have access to state-of-the-art infrastructure, as data center hardware and networking are continually updated by cloud service providers.
  • Supports multi-channel customer service, an increasingly expected option that 78% of customers already routinely use1.
  • Allows you to scale up or down easily as your business changes and grows, and as market conditions change.
  • Enables remote and hybrid work options, for which demand continues to grow; about half of employees prefer remote work, with about 25% of onsite workers planning to search for a remote job2.

Strategic Choice

Migrate applications to Software-as-a-Service (SaaS) versions.

How This Future-Proofs Your IT

  • Offers you access to the most recent version of an application on a subscription basis, so you never have to worry about buying and installing new versions.
  • Supports access to business and customer data from anywhere, creating flexibility to change when, how, and where you conduct business.
  • Gives all employees access to the same customer data, allowing them to provide consistent, personalized service at a level now expected by 72% of customers3.

Strategic Choice

Refresh on-premises hardware and software routinely.

How This Future-Proofs Your IT

  • Ensures that as new software tools that may be useful in advancing your business objectives become available, your business will be positioned to adopt the new tools, which often impose systems demands that outdated hardware and operating systems cannot keep up with.
  • Ensures that software, operating systems are continually patched and supported by manufacturer.

Strategic Choice

Include vCIO in your strategic planning team.

How This Future-Proofs Your IT

  • Keeps you apprised of technology trends, and whether and how they might apply to your business.
  • Improves your ability to plan strategically for infrastructure that resists obsolescence—in other words, helps you align IT decisions with future-proofing strategy.

One might also argue that (a) cybersecurity solutions and (b) managed IT services belong on this list, as both promote IT longevity and viability in their own ways. Implementing a multi-layered cybersecurity program helps to prevent cyber incidents that can lead to data loss, downtime, enormous remediation costs, and possibly even lawsuits. Clearly these types of outcomes can damage the future prospects of a business.

Similarly, managed IT services keep your entire infrastructure maintained and in good condition, improving productivity, ensuring a reliable customer experience, and avoiding major issues that can lead to unplanned downtime.

And while these solutions both certainly put your business in a position to continue operating smoothly into the future, the strategic choices in the table above stand apart in their centrality to future-proofing. This is because they contribute specifically to your business’ ability to adapt and stay on the leading edge, both in terms of the technology you use and also by positioning your business to take advantage of new market opportunities through strategic use of IT.

NexusTek offers strategic consulting to guide your business’ future-proofing initiatives, along with the IT solutions you need to keep your infrastructure healthy and viable into the future.

Interested in talking to an IT strategy expert about how to future-proof your infrastructure?