Praying Mantis art installation in Las Vegas

Nexus of Forces in 2025

Picture of Jay Cuthrell

Jay Cuthrell

Chief Product Officer

The path from 2012 to 2025

What does a 40 foot fire breathing praying mantis art installation have to do with digital transformation? The mantis represents a convergence of art, commerce, recycling, whimsy, and iconic design aesthetics to welcome customers to an entrance featuring businesses that have been placed in digitally connected containers.
 

Back in 2012, Gartner introduced the concept of the “Nexus of Forces,” highlighting the convergence of social, mobile, cloud, and information. This framework captured the evolving technology landscape and its impact on businesses.

Fast forward to today, and we see those forces have not only intensified but have also intertwined with emerging technologies like artificial intelligence (AI) and advanced data analytics. This evolution has given rise to what is essentially a digital and connected expansion of the original nexus — to become a digital nexus.

The Digital Nexus in 2025

Today’s digital nexus involves the interconnected nature of data, AI, hybrid cloud, and cybersecurity which presents new challenges and opportunities for mid-market companies. Navigating this complex landscape requires a deep understanding of each domain and the ability to integrate them seamlessly to achieve business objectives.

The Four Key Digital Nexus Takeaways for Mid-Market Companies

Let’s break down why each element of this digital expansion is critical for mid-market companies:

Data

    • Data is essential for any modern organization on the path to digital transformation.
    • This includes everything from customer relationship management (CRM) data to operational data and financial data.
    • Mid-market companies need to effectively collect, store, analyze, and leverage data to gain valuable actionable insights, improve decision-making, and drive innovation.

 

Artificial Intelligence

    • Agentic AI refers to AI systems that can act autonomously, making decisions and taking actions without direct human intervention.
    • Agentic AI significantly improve efficiency and productivity for businesses.
    • Mid-market companies can leverage agentic AI for a wide range of applications, such as predictive analytics, customer service chatbots, and fraud detection.

 

Hybrid Cloud

    • A hybrid cloud strategy provides the flexibility and scalability that mid-market companies need to adapt to changing business demands.
    • By embracing hybrid cloud, it allows mid-market companies to achieve the flexibility and fit for purpose allocation of CAPEX and OPEX, optimize costs, enhance security (see below), and ensure business continuity.

 

Cybersecurity

    • Last but not least, in an increasingly interconnected world, cybersecurity is table stakes for addressing ever evolving digital risks to the business — and ultimately, business survival.
    • Mid-market companies need holistic and robust cybersecurity measures to protect their sensitive data, maintain compliance, and safeguard their reputation.

What is the Nexus in NexusTek?

Our name, NexusTek, reflects our commitment to helping businesses navigate the interconnected world of technology and to make it easy. We act as the digital nexus, bringing together the right solutions and expertise to drive digital transformation and achieve your desired outcomes.

NexusTek understands the challenges and opportunities that this digital expansion presents. We have a proven track record of helping mid-market companies in industries like hospitality, healthcare, legal services, and financial services harness the power of these technologies for their own digital transformation. Our team of experts can help you develop and implement a comprehensive digital strategy that aligns with your business goals.

Are you ready to embrace the future of digital business?

About the Author

Picture of Jay Cuthrell

Jay Cuthrell

Chief Product Officer, NexusTek

Jay Cuthrell is a seasoned technology executive with extensive experience in driving innovation in IT, hybrid cloud, and multicloud solutions. As Chief Product Officer at NexusTek, he leads efforts in product strategy and marketing, building on a career that includes key leadership roles at IBM, Dell Technologies, and Faction, where he advanced AI/ML, platform engineering, and enterprise data services.

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