What is GenAI?

Generative AI (GenAI) is a type of artificial intelligence (AI) that can create new content, including text, images, video, audio, and software code, in response to prompts. Its ability to understand natural language and generate useful content has made it one of the most widely adopted forms of AI.

How does GenAI work?

GenAI models are trained on very large amounts of data to learn patterns and relationships. Many use machine learning techniques such as deep learning and large language models (LLMs) with billions of parameters to predict and generate responses to prompts.

Because these models predict likely outputs rather than verifying facts, they can sometimes produce inaccurate, fabricated, or nonsensical information, commonly called hallucinations. This makes governance, security controls, and human oversight important when GenAI is used for organizational purposes.

Why is GenAI important?

Since the launch of ChatGPT in late 2022, GenAI has attracted significant investment and adoption. Organizations are using it to speed up labor-intensive tasks, reduce costs, analyze information more quickly, and give employees more time for higher-value work. Its versatility also means it can support many different roles and industries.

Benefits and use cases

GenAI is particularly useful for creating content, analyzing information, and supporting faster decision-making. It can help organizations personalize experiences at scale, explore ideas more quickly, and improve employee productivity. Common applications include content creation, software development, customer service, data analysis, and workflows across human resources, finance, healthcare, legal, and procurement.

Does NexusTek help with GenAI?

Yes. With nearly 30 years of experience delivering modern IT solutions, NexusTek understands how to implement AI for enhanced analytics, security, and customer experience. Our AI Readiness Assessment can help accelerate your AI journey, and the NexusTek Secure AI Platform can support your AI initiatives with secure access to leading GenAI models. Visit NexusTek’s IT Insights page to learn more about our perspective on GenAI.