Cloud adoption is no longer a differentiator—it’s table stakes. Today, about 94% of enterprises worldwide report using some form of cloud computing.1 Approximately 33% of organizations are spending more than $12 million annually on public cloud,2 with worldwide end-user spending reaching $723 billion in 2025.3
Yet despite near-universal adoption and billions in spending, many organizations struggle to translate cloud investment into outcomes at the speed of business demands. The challenge is rarely the technology itself. More often, it’s the difficulty of accessing the right expertise quickly and aligning services procurement with modern cloud governance and financial models.
The Real Problem: Speed Doesn't Match Expectations
Cloud tools, automation, and analytics have reached a level of maturity where they should be easy to adopt, but the people and process barriers remain very real.
Common roadblocks include:
- Long procurement cycles that don’t align with sprint-oriented IT planning
- Delayed access to skilled architects and security specialists when they’re most needed
- Fragmented vendor onboarding and contract processes
- Service engagements that are hard to connect to cloud governance and spend
These patterns create a paradox: cloud platforms are agile, but service delivery often isn't.
Why Traditional Services Purchasing Falls Short
When organizations need cloud expertise, many teams default to one of two options:
- Hire full-time staff. This can take months and carries risks: skills gaps, uncertain fit, and long ramp times.
- Engage consultants through traditional contracting. That usually means lengthy RFx cycles, legal reviews, and separate procurement workflows that drag out execution.
Both approaches introduce friction at the precise moment IT leaders need velocity and flexibility. These delays show up in very practical ways, slowing cloud migrations, pushing security hardening closer to go-live than it should be, delaying cost optimization and governance readiness, and making it harder to scale teams quickly during peak-demand initiatives.
In practice, organizations know they need cloud expertise. They just can’t get it when it matters.
Marketplace Procurement Is a Better Model, But Only If It’s Done Right
AWS Marketplace has evolved beyond software licensing into services procurement, letting organizations buy expertise with the same efficiency and governance discipline they use for cloud infrastructure. When services are purchased through AWS Marketplace, contracts are standardized, billing aligns directly with cloud spend, approval and governance workflows remain consistent, and onboarding happens faster.
Organizations using AWS Marketplace for procurement report significant gains: 70% reduction in solution discovery time, 60% reduction in vendor onboarding effort, 60% faster procurement processing, 30% acceleration in time-to-market, and improved visibility across spend and governance.4
AWS Marketplace isn't just a convenience. It's a way to close the gap between decision and execution.
Real Execution Gains When IT Gets the Expertise It Needs
In practice, companies using AWS Marketplace services are seeing measurable outcomes.
- Cloud foundation build-outs move faster, reducing time to value for migrations.
- Teams inject targeted expertise during periods of peak demand without taking on long-term hiring commitments
- Cost optimization and readiness efforts stay aligned with governance timelines rather than being delayed by procurement cycles
AWS Marketplace delivery matches the speed of cloud consumption with the speed of services execution, and that alignment makes a measurable difference in outcomes.
Turning Speed and Confidence Into Business Value
Organizations today don’t just need cloud expertise—they need:
- Access when they need it
- Confidence in execution
- Alignment to cloud governance and spend structures
- Lower risk than traditional hiring or consulting models
AWS Marketplace procurement delivers on all of these when services are integrated thoughtfully, and when they support measurable objectives like migration velocity, security baseline readiness, or cost governance.
Cloud adoption has now reached the tipping point, with over half of enterprise and SMB workloads currently running in public clouds. While some organizations are moving workloads back to their own data centers, only 21% of cloud workloads have been repatriated. Ongoing migration to the cloud and net-new cloud workloads outstrip these exits, resulting in continued cloud growth. Organizations have found their steady state: 70% embrace hybrid cloud strategies, using at least one public and one private cloud. And 60% of all organizations use managed service providers in some capacity for managing public cloud.5
In an environment where cloud transformation is the baseline, the ability to buy expertise with confidence, and without procurement drag, becomes a competitive advantage.
Because innovation should move at the speed of business, not the speed of paperwork.
Expertise at the Speed of the Marketplace with NexusTek
This is where NexusTek’s services on AWS Marketplace become valuable—not as a marketing afterthought, but as a practical response to how IT teams actually need to operate. By delivering cloud, security, and infrastructure expertise through the NexusTek on the AWS Marketplace, organizations can engage the right skills quickly, align services with existing governance and spend controls, and move from decision to execution without unnecessary friction.
1. Statista, Enterprise spending - cloud and data centers, November 2025
2. Flexera, State of the Cloud Report 2025, March 2025
3. Gartner, Worldwide Public Cloud End-User Spending to Total $723 Billion in 2025, November 2025
4. Forrester, The Total Economic Impact™ Of AWS Marketplace, May 2025
5. Flexera, State of the Cloud Report 2025, March 2025
