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No Downtime - Keep Your Business Running

Businesses today rely heavily on information technology for most if not all critical business functions. If your technology stops functioning, this can impact your operations in a number of ways. Customers may be unable to submit orders or make purchases, office employees may be unable to complete their tasks, and production and shipping operations may come to a standstill.

The bottom line is that downtime impacts customer experience, damages your brand, and cuts into your company’s profitability. During downtime, your overhead expenses continue to accrue, but operations that generate revenue come to a halt. Compounding these short-term impacts is the long-term damage to your brand reputation that may result from downtime.

NexusTek offers solutions that help you safeguard your business against downtime and the data loss that is often associated with downtime. NexusTek’s business continuity, disaster recovery, and cloud backup solutions keep your business running smoothly so that you can focus on optimizing your company’s profitability.

Business Continuity

The central objective of business continuity planning is building your company’s resilience to unforeseen events or circumstances that have the potential to cause downtime. One of the most frustrating parts of business continuity planning for business leaders is planning for all contingencies. This is because downtime can come in a variety of forms and have a variety of causes. Downtime may be specific to a single crashed application, or it may be as broad as a full system shutdown. Causes can also vary widely, from employee error to natural disasters to cyber attacks.

Disaster Recovery

An important element of business continuity planning is developing a disaster recovery plan. When disasters strike, employees experience heightened stress levels that can make it difficult to problem-solve and quickly implement a solution to restore business operations. In addition, unexpected disasters can make data inaccessible, or worse, the data can be completely lost due to cyber threats like ransomware. This is why it is essential to carefully think through the full sequence of disaster response steps well in advance and have a plan.

Cloud Backup

Adverse events like natural disasters, employee error, or cyber attacks can all result in loss or corruption of your company’s data. In ransomware attacks, cyber criminals often start by deleting or compromising the victim’s backups, which gives them the upper hand when making demands for ransom payments.  Losing vital data related to areas like accounting, customer records, and sales activity can be devastating to a business, making data backup a crucial piece of your comprehensive business continuity plan.


NexusTek begins with a thorough assessment of your company’s resilience to the full spectrum of downtime causes. We assess your current ability to recover functionality following an incident, and then we develop strategies to strengthen your resilience in any areas of vulnerability. The end result is a comprehensive collection of IT processes and protocols that will support your business to remain operational and avoid downtime, even in the face of adverse events.

With NexusTek’s disaster recovery services, we provide you with an actionable plan for IT staff and employees to follow in the event of a disaster. This includes procedures for areas such as failover, restoration, security permissions, maintaining critical systems, and data recovery objectives. Responding swiftly and effectively to disasters mitigates the adverse effects on your IT systems, ultimately minimizing the financial impact on your business.

NexusTek’s cloud hosting services include cloud backup, which is the perfect complement to a business continuity and disaster recovery plan. Our cloud backup services prepare your company to withstand data loss stemming from all adverse events, even ransomware attacks. We ensure that your data is backed up in an offsite location that is not accessible to hackers. This ensures that, regardless of the cause of data loss, your company has a secure backup that can be retrieved immediately, keeping your business running smoothly.

Although some may use these terms interchangeably, there are fine shades of difference between business continuity and disaster recovery. Business continuity is an umbrella term that refers to the proactive measures a business takes to minimize the likelihood of IT downtime. Business continuity measures focus on areas like storage and server redundancy, power sources, and data security. Ideally, a comprehensive business continuity plan will contain a disaster recovery component. Disaster recovery describes an exhaustive set of actions that IT and non-technical employees will enact to protect and restore IT systems and data, if an adverse event occurs that results in loss or corruption of data. In this way, solid disaster preparedness contributes to a company’s resilience to withstand disasters and remain operational.

These terms may at times be conflated, but they denote two distinct components of a thorough business continuity and disaster recovery plan. Maintaining cloud backups of your company’s data ensures that if your primary data source is compromised for some reason, you have a fully replicated data source that is stored separately in a secure location. Failover, on the other hand, refers to an alternate IT system that allows your company to maintain critical business functions if its primary IT system shuts down. Because adverse events can impact both the functionality of your IT systems and the integrity of your stored data, both failover and cloud backups are important elements for business continuity.

As a cloud hosting provider that also specializes in cyber security, NexusTek implements state-of-the-art security measures to keep your cloud backups safe and secure. In addition, our cloud backup services provide a double layer of security by including separate, offsite data backups that are not accessible via the internet. Going to these lengths to safeguard business data is important because cyber criminals will often search out a company’s data after hacking into its systems. With offsite data backups as part of our cloud backup services, you always have backups that are safely out of the reach of bad actors.